We needed clarity and execution. He took the time to understand our goals, then ran with the strategy no hand-holding needed. Now we’re set up with a demand gen campaign, clear systems, and a roadmap that actually makes sense.
Ben R.
Co-Founder, Experiential
From our very first conversation, it was clear that Dina understood our goals and knew exactly how to help us move forward. We're already seeing the value in the foundation she helped us build, and we're excited to see the long-term results.
Noah Moscovitch
Co-Founder, SEB Canada.
The results surpassed our expectations. Not only was the communication seamless, but the deliverables were high-quality, strategic, and clearly tailored to us..
Jonathan Tang
Co-founder CSQA Inst.
If you’re a growing B2B Startup lacking marketing leadership to scale — you’re ready. You don’t need $3M+ revenue, just clear goals, the drive to grow, and a willingness to invest in what drives real results.
We offer two flexible engagement options depending on your growth needs: 1. Project-Based
Perfect for startups who need fast support on a specific outcome like building a GTM plan, crafting positioning, or auditing current campaigns. These are one-time, scoped projects with clear deliverables and timelines. 2. Retainer
Ideal for founders who need ongoing marketing leadership. Your dedicated Fractional CMO works alongside you as a part of your team driving strategy, leading execution, and ensuring marketing is a revenue driver, not a cost center.
Yes. We can help you build out the rest of your marketing team as needed—guided by your CMO’s leadership. Every hire is made with alignment to your goals.
Here’s how it works: 1. Discovery Call
We start with a short call to understand your product, growth goals, team dynamics, and where you need the most help. Whether it’s strategy, execution, or both, we get a clear picture of what success looks like for you. 2. Curated Introductions
Based on your needs, we’ll introduce you to one or two vetted Fractional CMOs from our network who align with your goals, industry, and working style. No random resumes. Just high-fit operators. 3. Confirm & Kick Off
Once you and your CMO agree it’s a match, we’ll send over the engagement terms for signature and onboarding. From there, your CMO steps in and gets to work.
All of our Fractional CMOs are senior-level our core focus. They’ve led marketing at startups and scale-ups, built demand engines from scratch, launched GTM strategies, and owned pipeline targets. Most have 10+ years of experience driving growth across product-led and sales-led companies.
We don’t work with generalists or marketers who dabble. Every CMO in our network is vetted for strategic depth, executional ability, and proven results in the their space.
Many founders struggle to manage disconnected freelancers or get strategy from an agency that doesn’t understand the full picture. A Fractional CMO gives you senior-level leadership someone who owns strategy, drives execution, and thinks like a growth partner, not a vendor.
Our CMOs mostly work remotely across the USA, Europe, Asia, and MEA but also available hybrid and on-site in some cases. We match you with a CMO in your time zone and stay connected via tools like Slack. Email us at hello@demandcmo.com for more info.
Get a clear, founder-friendly roadmap tailored to your growth stage. Our CMOs will show you exactly where to focus, what to stop doing, what to double down on so you stop guessing and start growing.
Whom to go after
Your marketing lead will help you pin-point your best-fit prospects with validated, data-backed Ideal Customer Profiles, so every campaign, ad, and message hits the right people.
Exactly what to say
Our CMOs will help craft stories that speak your audience’s language, highlight your value, build trust fast, and position your brand as the must-have solution in your market
Where to say it
You’ll only show up where your buyers already spend time. Your CMO will work with you to pick the right channels and tactics to get you visibility.
How to measure it
What gets measured gets improved. Your CMO will set up simple, actionable reporting so you can see what’s working and confidently scale what’s not.
B2B GTM Tool Stack Our CMOs Work With
HubSpot
Salesforce
Pipedrive
Google Analytics 4
HockeyStack
Clearbit
6sense
ZoomInfo
Apollo
Clay
Smartlead
LinkedIn Ads
Google Ads
Meta Ads
Demand Generation Manager
Product Marketing Manager
Growth Marketing Manager
Marketing Operations Manager
Content Marketing Manager
Performance Marketing Manager
ABM Specialist
Lifecycle / Customer Marketing Manager
Brand & Communications Lead
Sales Enablement Manager
Demand Generation Manager
Product Marketing Manager
Growth Marketing Manager
Marketing Operations Manager
Content Marketing Manager
Performance Marketing Manager
ABM Specialist
Lifecycle / Customer Marketing Manager
Brand & Communications Lead
Sales Enablement Manager
Some of the startups we've helped.
They are our go to for expansion of marketing initiatives. — Jonathan Tang., Co-founder CSQA Inst.